Privacy Policy

The Vern Eide Motorcars (collectively hereinafter referred to as “Vern Eide”) is committed to respecting the privacy rights of our customers and all visitors to our website. We take this matter very seriously. The following outlines Vern Eide’s Privacy Policy (this “Policy”) and summarizes measures we have taken to protect your privacy, while providing you with a unique and rewarding online shopping experience.

Our Commitment

Vern Eide strives to provide you with a safe, no-hassle method of researching, shopping and purchasing a vehicle and/or related parts and accessories. Towards this end, we address the issues of security, full-disclosure, fair and honest pricing, and provide a thorough and specific privacy policy.

This Policy covers the website and subdirectories. If you have questions or concerns regarding this Policy, you should first contact at the information below

What information does Vern Eide collect?

As part of the vehicle research and purchase/lease process, information such as your e-mail address, name, and contact telephone numbers will be requested. In addition, the same information, as well as credit card or other payment information and billing and shipping addresses, will be requested when you purchase parts and/or accessories via our website.  This information may be used as described below.

Motor Vehicle Search/Inquiry.  When you enter information on our website, it is transferred automatically to Vern Eide‘s client relationship management (hereinafter “CRM”) system. This CRM system will establish a customer record for you and enter the information you provide so that your inquiry may be answered promptly by a Vern Eide representative.

Vern Eide provides for limited access to the CRM system, which is a secured application accessed by entering a valid username and password. Once you have expressed interest in being contacted, a representative will respond through a personalized email or phone call or other communication. After the initial contact, there may be several points of communication between you and the representative by either telephone or email or other communication.  At any point in the relationship you have the option of indicating by either telephone or email that you no longer wish to be contacted by Vern Eide. In this event, a representative will access the CRM system and mark your customer record as ”closed”, at which time, you are removed from ”active” status.  Your information, however, will not be deleted unless you specifically request, in writing, that we do so.  If you subsequently contact Vern Eide again, your customer record will be reinstated to “active” status and you may subsequently be contacted by Vern Eide.

If you express interest in financing a vehicle (whether a loan or a lease), additional information related to creditworthiness will be requested by Vern Eide. This credit information be used only in compliance with applicable federal and state law.

Purchase of Parts/Accessories.  When you enter information into our website for purposes of purchasing parts or accessories, such information will be used to process and fulfill your purchase and otherwise in accordance with this Policy and applicable law.

Does Vern Eide use cookies?

Vern Eide uses a technology called “cookies”. A cookie is a small piece of text that you can agree to place on your computer’s hard drive. In most cases, you can set your web browser to prompt you when a cookie request is being made from a web page, such as our website, and you have the option to accept or not. If you accept or do not reject the cookie, then your browser adds the text in a small file on your hard drive, which will expire in 90-days. Accepting cookies in no way gives us access to your computer or any personal information about you. It is a method of storing information to improve your online experience. It will assist us in making your site visit easier and more efficient. Note that personal information is often contained in or linked to a cookie (such as email address, zip code, etc.). Vern Eide receives such information  if you at some point volunteer it by typing in the information on the website. The use of the personal information is limited to being contacted by a Vern Eide representative as described above, or in connection with financing (if requested by you), except as otherwise described in this Policy. 

We publish special promotions, pricing promises, brand name and various other messages on the internet to help consumers find and contact Vern Eide. In order to determine which method is most effective, a cookie is used to capture which method was used to find our website. The information included in such a cookie identifies to us the message that you used.

Does Vern Eide track my visits?

Our website may also gather information about which areas of our site receive the most visits, user visit history, user navigation/activities on our website, and your purchase history. This is generally facilitated by the placement of a cookie on your computer as described above. Additionally, we send site metrics information to a third-party service provider by the use of cookies and web beacons, who then aggregates the captured data. The type of data captured includes: search engine referral, traffic driven by ad banners or other online promotions, how visitors navigate around the site, and the most popular pages. We also track technical information, such as the browser version and operating system of visitors, to deliver a better site design and experience for our visitors. The data is analyzed, generating several different types of reports showing different views on the data collected. Our third-party metrics provider is bound by confidentiality restrictions and is not permitted to sell or use Vern Eide’s aggregate site data for any purpose other than for providing Vern Eide with the metrics information. Vern Eide does not share, sell or provide any of this aggregate data with outside companies, with the exception noted above, except as otherwise described in this Policy. Furthermore, Vern Eide does not track where you go on the Internet other than your visits to our website. In addition, if you have chosen to enable Google to associate your web and app browsing history with your Google account, and to use information from your Google account to personalize ads you see across the web, Google may use data it has otherwise collected about you together with Vern Eide’s analytics data about your visit to our website to build and define audience lists for cross-device remarketing. In order to support this feature, Google Analytics may collect your Google-authenticated identifiers and join them to Vern Eide’s data about your visit to our website.

This website uses a third party tracking service provided by R.L. Polk & Co. to collect non-personally identifiable online demographic and behavioral data generated by website visitors. A data collection script provided by this service and installed on our website collects the following kinds of data: all your website session activity, including your personally identifiable information when entered into a form field such as name, phone, email, or when you arrive at our website through a link containing a unique identifier; links that you click, pages that you view, form fields that you select, and text fields that you enter. The information is used to compile your shopping activity to produce an individual shopping profile for you, which contains information about your brand preferences, and to aggregate your website behavioral data in anonymized form with all other visitors’ anonymized shopping activity data on our website to help us analyze industry trends, general shopping patterns, overall consumer demands, and website performance. If you desire more information about this service, please visit You may opt-out of this data collection by clicking on this opt-out link and then following the prompts.

How is email used by Vern Eide?

A customer may provide an email address and other information (for example, the customer’s name and zip code) to Vern Eide in the following instances:

  1. Price Quote – if a customer clicks on “price quote” or a similar link or field in the Vern Eide website or certain Vern Eide supported online ads or links, an email address is requested. In accordance with various state laws, a specific price quote can only be offered to a unique individual – not to the public at large. In order to provide you with a price quote on the site, you must first identify yourself as an individual by entering your email address. 
  2. Contact Form – if a customer wishes to be contacted by a Vern Eide representative, the customer completes a form that includes a request for his or her email address and other information.
  3. Purchase of Parts/Accessories – if a customer wishes to purchase parts or accessories through our website, the customer completes a form that includes a request for his or her email address and other information. When an email address and other information is provided, the customer voluntarily submits his or her email address and other information in order to receive follow up information, a specific price quote, fulfill an order for parts or accessories, or establish a relationship with a Vern Eide dealership or representative. Each email you receive from us will contain an opt-out link which can be used in the event that you no longer wish to receive communications from us. There are opt-in links on our websites should you wish to receive promotional communications from us in the future. And our email communications contain a link that can be used to opt-out from further email communication.

Does Vern Eide share any information it collects with outside parties?

At Vern Eide, we consider the information you choose to share with us personal and confidential. We do not rent or sell your name, address, e-mail address, credit card information or personal information to third parties without your permission, except as may be required by law or as otherwise described in this Policy. We may provide your information to third party service providers (subject to confidentiality restrictions) that perform services on our behalf, to vehicle manufacturers or their respective captive finance companies and to payment processors and applicable credit card issuers. There are several points within our site that link to third party sites (such as Black Book, X-Time, ADP, etc.) that may require various pieces of personal information. Each third party site has its own privacy policy governing use of that site.

Sharing of Information among affiliates 

Our affiliates are other companies in the Vern Eide group of companies. In addition to using affiliates to perform services, we may share your information among our affiliates. 

Does Vern Eide provide a way to update or remove personal information?

A customer wishing to change, update, or remove personal information may do so by contacting the applicable Vern Eide dealership or representative either by email or telephone and stating their wishes at any time. The relevant contact information can be found in the initial email response you received from our dealership.  Use of any other contact or communication method may not result in the personal information being changed, updated, or removed.

Why are we telling you all this?

Because Vern Eide is a firm believer and active participant in consumer privacy, we maintain this Policy to give our visitors disclosure of our privacy practices and policies. Vern Eide believes in improving the customers’ online shopping experience through the responsible and secure collection and usage of customer data.

Your Consent

As a condition to using the Vern Eide site, we require that you approve our collection of the information described in this Policy. By visiting or respective subdirectories you agree that we may collect and use this information as stated in this Policy. If we change this Policy, we will post the changes on this web page so you are informed about what information we collect, how we use, and under what circumstances we disclose it.

Changes in this Policy 

If we decide to change this Policy, we will post those changes to this Policy, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances we disclose it. 

Vern Eide Security Statement

At Vern Eide, we’ve taken important measures to keep the information you share with us safe and secure.

Secure Technology

Vern Eide uses Secure Sockets Layer (SSL) encryption technology to protect your personal information provided on credit applications and where credit card information is required. SSL encrypts or codes this information as it travels over the Internet, and is then decoded by Vern Eide and its business partners who facilitate your transactions on this website. We do not read personal communications. We do not give out your telephone number, credit card information or screen names unless authorized to do so;

As required by law; to facilitate your transactions on this website (such as purchases of parts or accessories) for which you have submitted such information; or as otherwise described in this Policy and permitted by applicable law. Despite all the security measures taken, the internet is not a 100% secure environment.  Vern Eide does not warrant or guarantee the security of any information you transmit to its website.  Vern Eide does not and cannot guarantee that the physical, technical, or managerial safeguards maintained by us or our third party service partners will never fail or be breached. 

Security and Applying for Financing

When applying for motor vehicle financing (whether a loan or a lease) on the Vern Eide website, your credit application is sent directly to the dealership that you have chosen. The credit application is securely collected and transmitted using SSL technology that encrypts your personal information as it travels over the Internet.

Privacy and Applying for Financing

At Vern Eide, we take your privacy very seriously. We know that information about you and your finances are sensitive. As we point out in the Consent Statement you must read before submitting a credit application, your credit application is submitted to the Vern Eide dealership closest to the geographic area represented by the zip code you enter on the application. Only authorized personnel at the dealership have access to your credit application. We may ask you for your contact information, such as name, address, phone, and email address; your financial information, such as monthly income, amount of debt, monthly rent or housing payment; and sensitive information such as date of birth and social security number.

By submitting your credit application, you are giving consent to the applicable Vern Eide dealership to investigate your credit and employment history. A credit report may be obtained in connection with your application for a renewal or extension of credit for which application was made. Upon request, you will be told if a credit report(s) was/were obtained, and given the name and address of the credit reporting agency(ies) providing the report(s). Your credit information may be shared with third party lending institutions that have a business relationship with the applicable dealership for the purpose of providing motor vehicle financing.

Once you have completed and submitted the credit application, you will be presented with a “Thank You” page, which discloses the address and phone number of the applicable dealership. It is suggested that you print this page by pressing the print button on your browser. In the event that you have any questions or concerns regarding your credit application, please contact the dealership and ask for the Internet Sales Manager.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.  All such disclosures will be in compliance with applicable law.

Our Security Procedures

The security of customer information is very important to us and we take a number of steps to safeguard it. We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard nonpublic personal information about you. We limit access to personal and account information to those employees and agents who assist us in providing products and services to you. Employees who fail to follow our established standards are subject to disciplinary action. We also require third parties to whom we disclose nonpublic personal information to adhere to generally accepted privacy policies and practices and to establish information security procedures.

How This Policy Applies to You

This Policy applies to our website users and this Policy replaces our previous disclosures to you about our information and privacy practices. 

Sale or Assignment of Assets

We reserve the right to disclose, assign and/or otherwise transfer information in our possession together with any and all of our rights and obligations hereunder in connection with the sale or assignment of all or substantially all of the assets of a Vern Eide company or the sale, assignment, or termination of any franchise or dealership, whether by way of merger, acquisition of stock or assets, consolidation, amalgamation, reorganization, foreclosure, operation of the law or other similar business combination transaction.

Contact Us

If you have any questions or suggestions regarding our Policy, please contact:

By E-Mail: 

[email protected]

By Mail:

Vern Eide Motorcars Inc,
Attn: Website Privacy Policy
5200 S Louise Ave
Sioux Falls, SD 57108





Welcome to our website! We have created this site with you, the customer, in mind. Our website contains many useful features and information to assist you in your vehicle search and purchase. We do have rules though, and we want you to understand the rules so we can each set our expectations. Please take a few moments to review this information carefully. Your use of this website is subject to these Website Terms of Use and you agree that you have read, understand and will comply with them as a condition to your use of this website.


Vern Eide Motorcars


The Vern Eide Motorcars family of companies (collectively hereinafter referred to as “Vern Eide”), owns new and used vehicle franchises in various states. You will know our dealerships by the familiar Vern Eide logo.



Website Information


We designed our website with the intent of providing the auto industry’s best customer experience. This includes providing you with up-to-date information. Despite our efforts, however, it is inevitable that some inaccuracies may occasionally be present. Additionally, while some photographs of automobiles found on our website are photographs of the actual vehicles, their color and general appearance may appear different based on your monitor and color settings. At times only stock photos of the vehicles are available. For this reason, please contact the store location where a vehicle is located to confirm the accuracy of the contents of our website before you visit that store location. Further, Vern Eide reserves the right to correct any pricing errors or any incorrect statement of accessories on a particular vehicle and change product pricing and specifications as well as the terms of our guarantees and warranties without notice.


Ownership and Proprietary Rights


All information contained in this website, unless otherwise stated, is owned solely and exclusively by Vern Eide. You acknowledge and agree that all contents and materials available on this website are protected by copyrights, trademarks, service marks, patents, trade secrets, and/or other proprietary or intellectual property rights and laws. By permitting you to access and use this website, Vern Eide has not granted you a license of any kind to use, link to, or display  this information for any purpose (including, but not limited to, commercial purposes) without the express written consent of Vern Eide in each instance; however, vehicle information and the online credit application may be printed for your non-commercial, personal use only. You may not otherwise amend, copy, create derivative works from, reverse engineer, display, distribute, edit, license, modify, reproduce, rent, sell and/or transmit any part of this website. You may not use any meta tags or any other “hidden text” utilizing Vern Eide’s name or trademarks. In addition, deep linking, direct linking, framing, page-jacking, spoofing, hacking, data-mining and using a robot, spider, or automated device of any kind to monitor or copy our website are strictly prohibited.


Intellectual Property


This website contains several names, logos and marks, including but not limited to, the Vern Eide name and logo, which are registered trademarks or service marks of Vern Eide. Any unauthorized use, replication, or other violations of trademark law will be prosecuted to the maximum extent possible. PLEASE CLICK HERE FOR INFORMATION ON COPYRIGHT INFRINGEMENT


Warranty Disclaimer


Vern Eide expressly disclaims all liability arising from or related to any viruses or other contamination of your computer system or other device used to access this website as a result of your use of this site, and expressly disclaims all liability for actions taken or not taken based on any or all of the contents of this website. THIS WEBSITE AND ALL INFORMATION CONTAINED IN IT ARE PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, SECURITY, ACCURACY AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, VERN EIDE MAKES NO WARRANTY OR REPRESENTATION, EITHER EXPRESS OR IMPLIED, THAT ACCESS TO OR OPERATION OF THIS WEBSITE WILL BE UNINTERRUPTED OR ERROR FREE. 


Limitations of Liability




Incentives Offered by Manufacturers


Rebates and other incentives provided by vehicle manufacturers or their respective captive financing companies are subject to the terms specified by such entity. These terms include, among others, the particular vehicle or trim/model eligible for the incentive, timeframe of the offer and limitations on quantities and/or combinations with other offers. Please always contact your Vern Eide dealership for details on available incentives.


Usage and Ownership of Customer Information


All information submitted to Vern Eide through our website becomes and remains the property of Vern Eide. Consequently, we may use any information you submit for any purpose we deem appropriate in accordance with applicable law and our Privacy Policy. We maintain physical, electronic and administrative safeguards to protect your personal information from unauthorized or inappropriate access. We restrict access to information about you to those Vern Eide employees who need to know the information to respond to your request or inquiry.


Links to Third Party Websites


While using this website, you may choose to link to third-party websites that are not affiliated with Vern Eide. Vern Eide is not responsible for the content of these third-party websites, or any subsequent links, and has no control over the contents found there. For this reason, we do not represent or warrant that the contents of any third-party website are accurate or compliant with state or federal law, or compliant with copyright or other intellectual property laws. Opinions expressed on third-party websites are not necessarily those of Vern Eide, and Vern Eide does not endorse the contents of these third-party websites in any way. Also, Vern Eide is not responsible for webcasting or any other form of transmission received from any linked website. Any reliance on the contents of a third-party website is done at your own risk, and you assume all responsibilities and consequences resulting from such reliance. This may include, but is not limited to, damages that are direct, indirect, special or consequential. Vern Eide is providing these links to you as a convenience only, and the inclusion of any link does not imply endorsement of the site, its contents, and/or any products or services offered by the owner(s) of the site.


Applicable Laws and Venue


This website is operated from Vern Eide’s corporate offices in the State of South Dakota and Vern Eide makes no representations that materials on this website are appropriate or available for use in other locations. The display of this website alone does not subject Vern Eide to any specific jurisdiction. Any claim related to the use of this website or to the materials displayed on it shall be governed by, construed and enforced in accordance with the laws of the State of South Dakota as applied to agreements made and to be performed entirely therein. Any action arising out of or related to the access, use, content, or existence of this website shall be filed only in the appropriate state and federal court located within Sioux Falls, South Dakota. The access, viewing and/or use of this website constitutes the user’s express permission and consent to the jurisdiction of the state and/or federal courts of the State of South Dakota located in Sioux Falls, South Dakota for purposes of such actions.


Violations of Website Terms of Use


In the event you violate or attempt to violate any part of these Website Terms of Use, Vern Eide reserves the right to terminate your access to this website immediately, at our sole discretion, with or without notice of any kind. We also reserve the right to involve and cooperate with law enforcement agencies, and to pursue a civil lawsuit or criminal prosecution for any and all alleged or actual illegal activities involving this website or for your violation of intellectual property or other rights of Vern Eide or any other person or entity.




You agree to indemnify, defend, and hold harmless Vern Eide from and against any and all claims, proceedings, damages, injuries, losses, costs, and expenses (including reasonable attorneys’ fees and expenses), relating to your use of this website that leads to any claim against us by a third-party, regardless of the nature of the cause of action or claim.


Severability and Integration


In the event any part of these Website Terms of Use is found to be unenforceable, the remainder shall continue in full force and effect. You understand and agree that these Website Terms of Use represent the entire agreement governing your use of this website.


Reservation of Rights


Any and all rights not expressly granted to you in this Legal Notice and these Website Terms of Use are hereby reserved by Vern Eide.

This website is intended for use only by citizens of the United States of America (excluding unincorporated territories, Puerto Rico and Guam), eighteen (18) years of age or older, who have the capacity to enter into a valid contract; by accessing this website, you represent and affirm that you meet these requirements. We reserve the right to amend any part of this website at any time without notice and without incurring any obligation unless prohibited by applicable law. We will provide to you all notices as required by law in the event of such change. We encourage you to periodically review these Website Terms of Use for updates.




In compliance with the Children’s Online Privacy Protection Act, Vern Eide does not knowingly or intentionally solicit or collect information from minors, and our marketing is not directed at minors. If we determine that a user is under eighteen (18) years of age and has submitted information by way of our website without parental or legal guardian’s consent, we will immediately delete such information.


Procedure for Alleging Copyright Infringement


  1. DMCA Notice. Vern Eide will respond appropriately to notices of alleged copyright infringement that comply with the U.S. Digital Millennium Copyright Act (“DMCA”), as set forth below. If you own a copyright in a work (or represent such a copyright owner) and believe that your (or such owner’s) copyright in that work has been infringed by an improper posting or distribution of it via this website, then you may send us a written notice that includes all of the following:
  •   a legend or subject line that says: “DMCA Copyright Infringement Notice”;
  •   a description of the copyrighted work that you claim has been infringed or, if multiple copyrighted works are covered by a single notification, a representative list of such works;
  •   a description of where the material that you claim is infringing or is the subject of infringing activity is located that is reasonably sufficient to permit us to locate the material (please include the URL of the website on which the material appears);
  •   your full name, address, telephone number, and e-mail address;
  •   a statement by you that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law;
  •   a statement by you, made under penalty of perjury, that all the information in your notice is accurate, and that you are the copyright owner (or, if you are not the copyright owner, then your statement must indicate that you are authorized to act on the behalf of the owner of an exclusive right that is allegedly infringed); and,
  •   your physical signature or, if sent within an email (rather than in a physical document or a digital document attached to an email), your name typed followed by “//s//”, which will serve as your electronic signature.


Vern Eide will only respond to DMCA Notices that it receives by mail, e-mail or facsimile at the addresses below:


By E-Mail: 

[email protected]

By Mail:

Vern Eide Motorcars Inc,
Attn: Website Terms & Conditions
5200 S Louise Ave
Sioux Falls, SD 57108


It is often difficult to determine if your copyright has been infringed. Vern Eide may elect to not respond to DMCA Notices that do not substantially comply with all of the foregoing requirements, and Vern Eide may elect to remove allegedly infringing material that comes to its attention via notices that do not substantially comply with the DMCA.


Please note that the DMCA provides that any person who knowingly materially misrepresents that material or activity is infringing may be subject to liability.


We may send the information that you provide in your notice to the person who provided the allegedly infringing work. That person may elect to send us a DMCA Counter-Notification.


Without limiting Vern Eide’s other rights, Vern Eide may, in appropriate circumstances, terminate a repeat infringer’s access to this website and any other website owned or operated by Vern Eide.


  1. DMCA Counter-Notification. If access on the Website to a work that you submitted to Vern Eide is disabled or the work is removed as a result of a DMCA Notice, and if you believe that the disabled access or removal is the result of mistake or misidentification, then you may send us a DMCA Counter-Notification to the addresses above. Your DMCA Counter-Notification should contain the following information:
  •   a legend or subject line that says: “DMCA Counter-Notification”;
  •   a description of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled (please include the URL of the website from which the material was removed or access to it disabled);
  •   a statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled;
  •   your full name, address, telephone number, e-mail address, and the username of your account;
  •   a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located (or, if the address is located outside the U.S.A., to the jurisdiction of the United States District Court for the Southern District of South Dakota), and that you will accept service of process from the person who provided DMCA notification to us or an agent of such person; and
  •   your physical signature or, if sent within an email (rather than in a physical document or a digital document attached to an email), your name typed followed by “//s//”, which will serve as your electronic signature.


Please note that the DMCA provides that any person who knowingly materially misrepresents that material or activity was removed or disabled by mistake or misidentification may be subject to liability.

If we receive a DMCA Counter-Notification, then we may replace the material that we removed (or stop disabling access to it) in not less than 10 and not more than 14 business days following receipt of the DMCA Counter-Notification. However, we will not do this if we first receive notice at the addresses above that the party who sent us the DMCA Copyright Infringement Notice has filed a lawsuit asking a court for an order restraining the person who provided the material from engaging in infringing activity relating to the material on the Website. You should also be aware that we may forward the DMCA Counter-Notification to the party who sent us the DMCA Copyright Infringement Notice.


Website Accessibility Statement. 

We are wanting to ensure that our website and dealership are accessible to all of our potential customers. Vern Eide continuously makes modifications to increase the accessibility and usability of this website, using the Web Content Accessibility Guidelines (WCAG) published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. Accessibility and usability are not always possible in every area of the website or for those visitors using assistive technologies and devices.

Please be advised that our efforts are ongoing, and we continue to improve our designs based upon your feedback.

 Have Feedback?

If you have specific questions or concerns about the accessibility of this site or need assistance in using this site, please contact: [email protected]. If you have found an inaccessible area on the site, please be sure to specify the web page and provide us with any other information you may think will help us locate the area.

Need Help?

In the event a page is not accessible to you, we will work to make a text version of the content available. Please provide us with your contact information (email and/or phone number), the format you require, the web page address and the specific content desired. We welcome your questions about this accessibility statement and comments on how to improve our website’s accessibility.


Third-Party Monitoring

This site is being monitored by one or more third-party monitoring software(s) and may capture information about your visit that will help us improve the quality of our service. You may opt-out from the data that [Customer Name] is collecting on your visit by emailing [email protected]

Additional Privacy Policy Terms Related to Reporting System Tool

We use an analytics and reporting system (the “Tool”) provided by our website analytics vendor, FullThrottle Technologies, LLC, a Delaware limited liability company (“FullThrottle”). When used in this section, “we,” “us,” and “our” may refer to us, [Customer name], and/or FullThrottle. To the extent an inconsistency or conflict arises between the terms of the above described privacy policy and this section related to the Tool, the terms of this section will control. This section applies only with respect to the Tool.

How the Tool Works. For each visit to the site, the Tool: (1) requests the consumer to opt-in to location tracking when on the site; and (2) issues a unique visitor ID number and visitor traffic number. As the user navigates the site, the Tool may track and store the pages visited and features used. The Tool also may link information provided through forms featured on the site or during phone calls with a visitor ID number. Using local storage, the Tool may also store data in the user’s Internet browser or in a data repository on the user’s device for purposes of associating the user with his or her user profile. The Tool operates only on our site and phone system – it does not track information regarding your use of other sites or activities on other sites.

Information Collected and Usage of Information. FullThrottle creates a user profile including the user’s visitor ID number and any information the user directly provides through the site or other interactions with the site and/or the company associated with the site (e.g., phone calls and chats). This information may include a user’s personal information, such as name, personal phone number, home address, email address, and similar information. We will not ask for or knowingly associate financial information with your user profile. Unless the user provides us personal information, the information associated with the user profile is limited to information automatically collected as a user browses and interacts with the site, such as the user’s browser type, latitude and longitude location data, available plugins, Internet service provider, Internet protocol (“IP”) address and/or mobile device ID, and pages visited, features used, and activities performed on the site.

Except as otherwise expressly set forth herein, the information associated with a user profile is used, maintained and disclosed in accordance with the restrictions in this privacy policy, including the obligations of confidentiality and restrictions on disclosure to third parties.

You expressly acknowledge and agree that the information associated with your user profile may be used to understand and analyze the usage of the site, and for the purposes of marketing our products or services to you. In particular, the Tool may automatically generate and send email marketing communications to you (to the extent you have provided your email address as part of your interactions with the site and/or the company associated with the site). The content of those email marketing communications may be based on the pages that you have visited and/or the features you have used on the site. To opt-out of receiving the email marketing communications generated by the Tool, please see the Opt Out instructions below.

The information associated with your user profile will not be used or disclosed to third parties other than for the purpose for which it was collected, without the user’s prior consent. We may partner with an OEM or other agency as part of their certified automotive marketing program and we may disclose information collected by the Tool and/or associated with your user profile to such partners. By using this site, you consent to the collection, use and disclosure of your personal information as described herein. If you do not consent, you may opt-out of the use of the Tool (as set out below).

Blocking and/or Disabling the Tool. The Tool gathers information about the user’s computer hardware and software configurations to identify the user each visit and associate the user with their existing user profile. Unlike a “cookie”, and except for local storage discussed below, the system does not store a file on the user’s computer; therefore, the user information gathered is not deleted when the user clears their cache and/or deletes their cookies. In order to disable the tool, see the Opt Out instructions below.

Opt-Out. To opt out, please click here.

You may also opt-out of receiving email marketing communications generated by the Tool by sending a request to [email protected], or by clicking the unsubscribe link on any such email marketing communication you receive. Please note that clicking the unsubscribe link may only result in your no longer receiving marketing communications generated by the Tool; you may still receive other email marketing communications from the company associated with the site.

As noted above, the Tool may also collect and store information (including personal information) locally on your device using mechanisms such as browser web storage and application data caches. Browser web storage enables websites to store data in a browser on a device. When used in “local storage” mode, it enables data to be stored across sessions. Similarly, an application data cache is a data repository on a device. You may stop local storage from being used by modifying your Internet browser settings but stopping local storage may result in the site having impaired or limited functionality. Furthermore, disabling local storage will not block the Tool from operating; rather, it will only prevent the Tool from collecting and storing information locally on your device. To disable the Tool, see the Opt-Out instructions above. Further, you should refer to the help provided by your Internet browser for the most up-to-date and accurate instructions on disabling local storage.


Accessing, Correcting, and Updating Your Personal Information. To review information that is collected using the Tool, contact FullThrottle at [email protected] or FullThrottle Technologies, LLC at 400 Lapp Road, Malvern, PA 19355. We keep information associated with your user profile for as long as we think is necessary or advisable, and we reserve the right to retain it to the full extent permitted by law. If required by law, a governmental order, or similar legal process, we will disclose your information.

Children. This site is not directed at children under age 16 and are prohibited from using this site. We do not knowingly collect personal information from children under age 16, and if we learn that the Tool has collected information of a child under age 16, we will delete the information.

Applicable Law. The Tool is operated and controlled from offices in the United States. If you access the site from locations outside the United States, you do so at your own risk and are responsible for compliance with applicable local laws. Your access to the site constitutes your agreement to our storage of your personal information within the United States.

We review this policy at least annually and may amend it from time to time. Except as otherwise required by applicable law, our only notification will consist of posting a new policy.

Supplemental California Privacy Information. We are required by law to provide California residents with certain additional information about their privacy rights under the California Consumer Privacy Act. This information is available at the following link:

This supplements the terms of our privacy policy as it applies to our Third-Party Monitoring products and services. Third-Party Monitoring products and services, may include but are not necessarily limited to geolocation, enrichment technology, product preferences, and such. In the event of any conflict or inconsistency between the privacy terms and provisions of this Section and our general privacy policy, the terms, and provisions of this Section shall control the outcome of such conflict as it applies to our Third- Party Monitoring products and services.